Candu

Letting Customer and Product Teams Create User Experiences Without Coding a Line.   In software as a service (SaaS), it’s all about your product. But when you think about what different customers need, you simply can’t adapt your product enough to make everyone happy. One size does not fit all. This was the issue I kept running into at Insight Squared, a sales analytics startup in Boston, as we tried to move up-market. Larger customers have more complex needs, they are less agile, and demand more, but customer success managers were more or less powerless to affect changes when it came to the product. In a customer-facing role, you can send emails, create decks, and schedule meetings, but you have no control over the one thing that really matters — your product! You’re reliant on the dev teams to make changes, and with their time and resources scarce, you’re often stuck in a holding pattern. “Coming next quarter!” is a phrase I’ve said far too often. You can go down the route of tra...